Tuesday, August 28, 2007

Anxiety: Natural Spin-off of Shrinking World

Globalization seeps through our porous borders, as do ideas, capital and people, Mr. Dilenschneider writes, succinctly, in his latest business book. He also offers “universal principles” for PERSONAL TRIUMPH. From now on, just living one’s life seems meaningless. Living with his guideposts in mind could (should?) engender “personal happiness, financial security, and professional success.”

Brave words. Tough words to live by.

In business schools today, students learn about the perils of self-imposed blinders on a business’ vision. Without incorporating global “sourcing” (purchasing) and technology into the manufacturing processes, for example, a business might (will?) become non-competitive. Embracing the inequalities of “purchasing power parities,” global businesses will survive and become increasingly profitable.

Well, why hot have products assembled or made completely in China if they’ll do it with similar quality at a third or tenth the cost? Why not, indeed! Doesn’t this expand the purchasing power of your money?

Technologically embracers have a better chance of adapting and becoming part of the solution to future problems, he notes. Yet, comford levels can recede. So be it.

When it works, it’s over. Not what employees want to her. "New" replaces "standard" anything. Mass customization keeps a business’ products fresh and its customers loyal.

One’s survival and success depend upon these factors.

Mr. Dilenschneider writes of these verities, with a vigor and style all his own.

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