Friday, August 31, 2007

Is this book “over-titled?”

When perusing the endless shelves of your local bookstore, some book titles seem to leap off the rack and grab your attention. Readers eagerly grab and read them, only to be disappointed in the end. Yet, come on, can a $25 book, even one written for so-termed "Dummies," really make one smarter? It depends, one must suppose.

Regardless, this book has such a title. It's big; it's huge; it's, frankly, a little scary. Who doesn’t want MORE POWER and to be MORE INFLUENTIAL?

Does this book fulfill the anticipated results detailed on the dust jacket?

It’s a little difficult to say. On the one hand, there appear to be logical and orderly explanations for each of the major themes in the book, and how to get one's arms around them...fast.

(See the Table of Contents for a list of these themes.)

On the other hand, each theme in some ways deserves its OWN INVIVIDUAL BOOK. Instead of shareing just a few examples, each theme needs dozens, if not hundreds, from every industry or walk of life for true applicability to any particular reader.

And, the question arises, what happens when one's BOSS also reads this book. I mean this is a business book, written by a well-known and successful businessman. Isn't it likely a number of fellow industry-chieftens will want to RETAIN their power and influence by brushing up on them at regular intervals? Or are they just too busy?

Further, dont' many of these principles may only apply during certain stages of one’s life and and one's career? Both timelines offer milestones and opportunities for jumping off into gaining more power and influence, without question. However, HOW to judge them, and WHEN to apply these principles can be problematic. The underlying assumption in the book is it doesn't matter. Start today, use the rules, become awesome and General Patton.

At the start of one’s career, even before one’s working career begins, there can be no question that these themes need to be core and fundamental to one’s business value system. If nothing else, they should get you thinking and planning for the future.

At the mid-point in your career, one might face an entirely different sort of “gateway” or “door” into achieving more power and influence. You’re in the workplace, competing with real employees (many of whom are just as small, talented or well spoken), and know a thing or two about bosses and how to “perform” around them to succeed.

After 50 years of age, universally, White, English-speaking males face one set of challenges, as compared with Black, English-speaking females (race is NOT really dealt with in this book - - the assumption is that the application of technology and its power-generating and influencing capabilities is ubiquitous and can be implemented by one and all. Maybe.). This may, in fact, not be true at all, especially in large corporations with government contracts and mandates to promote women and minorities in the workplace, all other things being equal.

So, that 50 year old White male might find himself previously successful and powerful, doing the right things and rising through the ranks, suddenly hitting a wall, buttressed by an unseen Human Resources vice president with a mandate to meet racial and other social biases, that roll out in the workforce as the elimination both him, his job and his high salary all in one fell swoop.

In fact, in some corporate offices today, it’s hard to find ANY White, English-speaking males over the age of 50. They’ve all be “downsized,” “jobs outsourced,” “bought out or prematurely retired.”

But getting back: Is the book over-titled? Maybe by quite a bit, opening the door to a sequel or a Part Two, geared toward various SEGMENTS of the workforce. These slices might be by age or industry, by geography, demographics, even, by sex.

In this short-attention-span-theater world, where “When it works, it’s over,” does one size fit all, even briefly? Is the reader, knowing this up-front, going to be disappointed? Probably not, but degrees of adaptation of these principles will definitely be required, in order to generate the most benefit over time, it appears. The implication: Start today. Why hesitate? Indeed!

Some Quotable Quotes (Easy to find throughout!)

It didn’t take long to find something specific worth remembering in this book. It's actually written, to a certain extent, in carefully crafted, stand-alone "lead sentences." They leap off the page at you, buried in the larger context of a chapter or paragraph. They're worth watching for and writing down, maybe even posting on the wall. No exaggeration.

Here are a few examples to ponder - - -

“These principles aren’t abstractions, and this book isn’t a fanciful cogitation on success. In the final analysis, it is a how-to book. It is meant to be read, savored, and reread.”

“This book will be your road map to success in a world where geography is less important than personal geopolitics, a world in which not a moment can be wasted ruining what might have been.”

“It does not matter how far down you are in life; you can come back today, whereas in an earlier time you couldn’t come back at all. The doors are opening wider. The issue is how do you get through the door? That is what this book is about.”

“I always have been interested in the interplay of faiths and in philosophy. I’m particularly struck by the works of one Zen master on the art of living. He says that the well-rounded professional makes little distinction between work and play, labor and leisure, the mind and the body, education and recreation, and love and religion. That person hardly knows which is which. This is an individual who simply pursues a personal vision of excellence….”

“The playbook for obtaining and retaining power is constantly evolving, largely because the technology we increasingly rely on is fungible and is galloping at a pace that’s difficult to keep up with. I hope this book will serve as a playbook for people who really want to understand the different uses of power.”

Wednesday, August 29, 2007

The Dark Side of Tech Knowledge

One concept totally lacking in this guide appears to be the following:

Making yourself both aware of, then immersed in, the core technologies in your company also has its DARK SIDE. You can get pegged as a technician, rather that a visionary technologist.

Witness: You might quickly become the “resident guru” on the floor capable of making that infamous new software work properly. In doing so, you can relegate yourself to being thought of as a geek or, worse, Mr. Fixit, not to be confused with a leader and mover/shaker of men, so to speak.

This dark side of being the in-house tech expert occurs more often than not in what appears to be a so-called high-tech company, but one, in fact, is only high-tech in certain areas (the Information Systems department, for example), but not so much in Human Resources or Accounting.

In this case, despite all of your homework on technologies, readings of the trade press, study of technologies, and training, others (more power-prepared?) may leave you in the dust. Frequently, the real power players can be those “well-spoken” (having a mere gloss of techno-speak) and “more laidback” guys and gals around you (more gifted in the socialization skills) rise to the near top. They’ve earned it with the massive time and energies spent kissing-up and get well positioned with the boss and distancing themselves from the techies and worker-bees.

Your popularity as the technologist precludes you from the power seat, permanently. In fact, in some companies, you actually might be held back (never promoted) so you may keep your beloved technologies working, and your vision for new ones to be, when those around you just don’t quite “get it.” You see “in technological terms.” They see in the realities of business: Satisfy the boss first, then the customer, then your associates.

So, perhaps, a caveat in this book here might add a corollary to the various rules: In your quest to become an expert and visionary regarding technology in your business, be aware of those toes around you that you might accidentally be trotting upon. These toes might soon be planted squarely on your butt as you fly out the doors. Cases were studied in the book of employees being asked to leave and later becoming smash successes, on their own, when they were calling the shots. Not all of us are prepared to make this transition, or financially prepared.

Obviously, this associated power-corollary, saves you from the fate of the computer geek: A sub-set of all computer presentations which says something to the effect (just as when you take your car in to the mechanic to be fixed and the car won’t do the thing you are complaining about) and here it is. All other things being equal, computers, systems and software RARELY work perfectly, on queue, in presentations to the boss. You’re nervous, you make computer strokes too quickly, or the Internet is slowing than average.

Thus, BEWARE and always have a PLAN B in such situations: Such as having non-interactive PowerPoint slides of the software to be demonstrated or project being discussed. This might just save your project…and, even, your job.

Bottom Line: Putting all of one’s eggs in the tech basket can backfire both horribly and immediately, with terrible consequences for the over-thinking/unaware/unprepared. Link your technology bent with common sense actions, tempered with a knowledge of the personalities and traditions of your business. Go with the flow, as you attempt to steer the ship a new direction (most are NOT rewarded for such radical departures from the norm…until much later in the game, if everything works perfectly, and somebody makes a lot of money). Trust me, as the saying goes.

The 10-Step Start

Life-steps, 10 at a time.

Without doubt Author Robert L. Dilenschneider hits a number of nerves as he describes his 10-step formula for obtaining and retaining power and influence in today’s rule-changing society.

He pushes back on your treatment of your spouse. He delves into your relationship with God. He quizzes you on your power goals and requirements, though not until page 197, a little bonus for those who FINISH his sprightly, life-narration. He takes a tough stance on technology, emerging technology, even, future technologies not yet on the horizon but hinted about. Finally, he zeroes in on one such technology, the BLOG, as a representatives sampling of today’s back-door communications, standing tall behind traditional news media and, occasionally, stepping out in front on a specific issue or personality issue involving the powerful.

His knowledge and use of history and historical figures seems relevant, though only partially invoked (this is designed to be a QUICK, BRIEF, HOW-TO guide, after all, not the end-all, be-all on the subject). His combative tone throughout challenges, cajoles, pushes, drop-kicks readers into self reflection and personal judgments of their current and past life experiences, as self-samplings of one’s very best, most powerful images, or weakest.

His subject passion leaps off the page. He really means every word and takes each as seriously as these subjects deserve.

Finally, he avoids most of the self-serving sorts of autobiographical anecdotes and tales of the past that sound much better in the retelling, but leaves readers suspecting the veracity of the stories.

Truth be told, within the foundations of ethical and moral behaviors, there seems little reason the average reader can’t take immediate steps, with generally splendid returns, by implementing a number of his basic tenants. Are all “implementable” for the average reader. Maybe, maybe not. Sadly, not all of us may be meant for such challenge and introspection in advance of our business and personal lives. But maybe that’s a subject for his next business book!

Tuesday, August 28, 2007

Anxiety: Natural Spin-off of Shrinking World

Globalization seeps through our porous borders, as do ideas, capital and people, Mr. Dilenschneider writes, succinctly, in his latest business book. He also offers “universal principles” for PERSONAL TRIUMPH. From now on, just living one’s life seems meaningless. Living with his guideposts in mind could (should?) engender “personal happiness, financial security, and professional success.”

Brave words. Tough words to live by.

In business schools today, students learn about the perils of self-imposed blinders on a business’ vision. Without incorporating global “sourcing” (purchasing) and technology into the manufacturing processes, for example, a business might (will?) become non-competitive. Embracing the inequalities of “purchasing power parities,” global businesses will survive and become increasingly profitable.

Well, why hot have products assembled or made completely in China if they’ll do it with similar quality at a third or tenth the cost? Why not, indeed! Doesn’t this expand the purchasing power of your money?

Technologically embracers have a better chance of adapting and becoming part of the solution to future problems, he notes. Yet, comford levels can recede. So be it.

When it works, it’s over. Not what employees want to her. "New" replaces "standard" anything. Mass customization keeps a business’ products fresh and its customers loyal.

One’s survival and success depend upon these factors.

Mr. Dilenschneider writes of these verities, with a vigor and style all his own.

Technophobes Need Not Apply

This book takes no prisoners when it comes to the technologically challenged.

Bluntly, Mr. Dilenschneider weaves in this theme throughout his guidebook. (Sorry, no outsourcing it to India or Singapore, or wherever else what seems like the bulk of MIT graduates are heading after college in the good ol' USA.)

Recall when that new software was introduced throughout your business and everyone attended some training. How many of you ran back to the office, fired up the software and APPLIED what you had learned. How many sat USING the software with fellow employees peeking over your shoulder, watching, lurking, pretending to know what you were doing - - all the while just too scared to try in for themselves.

And recall the excuses they used: “Computers and I aren’t close. In fact, we have a love-hate relationship. I have ‘my PEOPLE’ engaged in those sorts of nitty-gritty things to keep my mind clear and on the big picture.”

“I tried that software but like the older version better. It was good enough for me then when I learned it, and good enough for me know. In fact, I like to use the one that is TWO versions back. It’s the best and I don’t have to re-invent the wheel using tried-and-true methods. Life is too short to get bogged down in learning all these new bells & whistles, gadgets & gizmos!”

“I just couldn’t seem to get through to the tech-support guys. They’re all overseas anyway, you know, the time changes and all that. I gave up waiting. I’ll get into that new program when things begin to settle down around here. I’m too busy protecting my rear to get bogged down sitting at a PC. I've sure Steve can help me when time-crunch comes.” (There's always a generic "Steve" somewhere in the company who quickly masters these new software versions and selflessly shares this knowlege with co-workers.)

The author makes no bones about technological knowhow: He calls today’s workplace “a warp-speed world that is being transformed by technology.” We all know this, but he’s the first to say it quite this way. Simply, slickly, in quotable form. The gift of truth in under 200 pages.

Monday, August 27, 2007

Sychronize: Power & Your Potential. Today!

WEB HOST > > RALEIGH STERLING

If this book delivers on even a small amount of what it claims, it’s a home run, a belt out of the park, a giant step for worker bees across the universe who seek more money, more fame, more prestige and more of the material things in life.

To undertake such a book, Robert L. Dilenschneider calls upon what he knows and the thoughts of those around him in the company he heads. And, he recalls the numerous brushes against numerous power brokers of the world - - mostly corporate chieftains at their primes.

Before getting into all that, I’d like to cite on page XII of Mr. Dilenschneider's book his laudatory thanks he professes for his wife. This just about encapsulates what EVERY HUSBAND should be saying about his spouse at regular intervals:

Speaking of her contributions to his life as he wrote this book, he writes that, “Not only has Jan raised tow splendid sons, she has nourished mhy life in ways that have been unimaginably wonderful. Dedicating this book to her represents only a fraction of the payment on a lifelong—and humongous—debt that I owe Jan. She has truly powered and influence my life and the lives of everyone who has ever come into contact with her.”

Attention husbands: CRIB these gracious words and say them, write them, use them every couple of months with your wife. Your days will be filled with happiness, your nights with joy.

Thanks, Mr. Dilenschneider!!!!!!

INTRODUCTION -- Power and Influence: The Rules Have Changed

A 2007 McGraw-Hill Business Book By Robert L. Dilenschneider

BLOG HOST: Raleigh Sterling

Is this another “experience” book written by another successful business executive for the “little people?” Wrong. He truly appears to be sharing his INSIDER’S KNOWLEDGE in light, provocative, interesting ways. It's obvious he hopes the power- and influence-hungry reader will read a few pages, take a few notes, think about these clear and sensible words, then try them out

What could be simpler? They, in fact, may prove to be life changing, say, you could say, but only if you adopt and modify your business and personal attitudes, as well as work styles. While power and influence won't "come to you," they will become the low-hanging fruit of one's life choices.

Naturally, it takes more than a glance to digest the “a synthesis of his thinking over the page decades (4 of them), starting back in the 1960’s. Remember those days of activism (Viet Nam war worries), the Kennedy’s (JFK) and Camelot, and start of the Great Society of LBJ1), Flower Power was the “Power” of the day, and “Influencers” included Marshall McLuhan (“the medium is the message”) and The Beatles at their zenith.

How things have evolved and progressed, to the point where today many individuals have “lost” their way in business and in their personal lives! According to Author Dilenschneider, it didn’t take much to entice a McGraw-Hill publisher to jump on this small business how-to book for future movers and shakers. The publisher picked up on the universality of the themes and produced this easy read.

Before he got done, Mr. Dilenschneider interviewed hundreds of business executives, major and minor, at the zenith of their careers and in their early years. He notes that his task grew somewhat easier after the first hundred interviews and clear themes began emerging, themes both original and dominant.

His task was made easier, since he himself was ALSO becoming a superstar along the way: In the complex and mysterious “communications” arena (employee and corporate communications; public, media and community relations; news media dealings, and politics rolled into one). As one of, if not THE PREMIER executive in the business, CEOs came to the phone when he called and made time for his counsel, questions and theory-testing.

"Hi, the Chief Executive Officer is on the phone, would you like to take this call? Who could resist?

He called on them for counsel and information sharing. Others, maybe not as noteworthy, he met with to learn more about their strengths of character and personal styles.

So, in the end, if even half of his numbered and detailed how-to rules are true and/or applicable - - WOW. Maybe there still is a chance for the rest of us to change and claw our way to the top, while having a lot MORE FUN doing so.

Win-Win, as they say. Bravo! Bring it on!

- Your Blog Host: Raleigh Sterling