Ignore blogs in your field at your peril, Mr. Dilenschneider writes. They can be sources of innovation, ideas, trends, you-just-about-name it. Read as many as you can, take from all, within the bounds of reason.
The irony of all this, of course, is that fewer and fewer Americans are reading than ever before! More are writing and fewer are reading. But traditional news channels, including TV, newspapers, magazines and radio, miss so much these days, blogs fill that void.
The concept here, the connecting of the dots, may seem obvious but also many have eluded most: News media outlets ALSO are downsizing and rightsizing their businesses. They must do more with less, missing so much. Enter the blogs!
The down side: No human contact. Without this, all the blog reading in the world won’t help. Relying on technologies for making those key relational contacts goes for naught. There’s always room for the personal touch, he writes, for the true power player.
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